| | Mobile
| |
|
Rank |
Category |
Unique Audience (000) |
Active Reach (%) |
Mobile Subscriber
Penetration (%) |
Variazione % vs Q1 2011 |
|
|
1 |
Portals |
18.404 |
98,4 |
35,28 |
44,0% |
|
|
2 |
Search |
14.634 |
78,2 |
28,05 |
66,3% |
|
|
3 |
E-Mail |
9.451 |
50,5 |
18,12 |
51,3% |
|
|
4 |
News & Current Events |
9.163 |
49,0 |
17,56 |
65,0% |
|
|
5 |
Entertainment |
8.006 |
42,8 |
15,35 |
64,3% |
|
|
6 |
Weather |
7.874 |
42,1 |
15,09 |
86,9% |
|
|
7 |
Social Networking |
7.444 |
39,8 |
14,27 |
74,7% |
|
|
8 |
City Guides/Maps |
6.271 |
33,5 |
12,02 |
77,1% |
|
|
9 |
Travel - Holiday/Commuting |
4.506 |
24,1 |
8,64 |
60,3% |
|
|
10 |
Instant Messaging |
4.417 |
23,6 |
8,47 |
56,7% |
Fonte: Nielsen, Mobile Media View Internet, 1° trimestre 2012 - dati mensili
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